Lost & Found Collection.
Brand story
Packaging
Short form
Gallery Shows
A case study in a little bit
of everything
Background:
One day Doug stumbled upon 35,000 thought-to-be-lost film negatives documenting sufing history’s most expressive and transformative eras — a period spanning the 60’s, 70’s, and 80s. And just like that a trio of surf-obsessed writers and designers had a story to tell.
Process:
We identified tangibility as the most natural pillar of the brand. A homage to the physical negatives that allowed Lost and Found to exist. From copywriting and content strategy, to overall brand narrative and deep story telling, my work was guided by a pursuit of authenticity and a bridging of past and present — no matter the medium. Short and long form. Social and web. Product and packaging. Editorial deep-dives and late-night interviews.
Outcomes:
We built a brand from the ground up and establish Lost and Found as a unique voice in a noisy industry. From gallery shows to sponsored events with local businesses like Marine and Fort Point Brewing, to online publications and photo books, and every touchpoint inbtween.