Mindbloom.
Launch campaign direction
Explorations
Campaign messaging
Campaign pillars
Next generation mental
health care.
Background:
Mindbloom is leading the next generation of mental health care with ketamine therapy. Centered in science, Mindbloom’s program not only treats the symptoms of pain, but stops it at the source. I partnered with Landscape and Mindbloom to create a launch campaign that positions psychedelic therapy as an effective alternative to traditional treatments.
Approach:
The brand identity is centered around a symbol and wordmark that capture the rising sun in a nod to the positive outcomes and sense of hope related to Mindbloom’s offering. Campaign Messaging continues the same metaphor, extending to tonally reflect warmth, depth, and hope.
Outcomes:
The digital experience dimensionalizes ketamine therapy by showcasing the science and stories behind it. Framed by powerful testimonials from real clients, the the campaign combines with a web experience that translates complex information into clear ideas that build trust and inspire hope.