Radix.

Radically simplified science

Background:

Backed by MIT’s tough-tech incubator, The Engine, Radix approached us to help define their strategy, brand, and website. An innovative system software, Radix runs and tracks lab experiments, managing the process from start to finish.

Approach:

I worked with the founding team to distill this advanced technology into a compelling narrative, for both established life science companies and leading academic institutions.

Outcome:

A novel brand expression on web. My work addresses a key resolution to an elephant-in-the-room painpoint — for scientists, less time managing lab equipment means more time for discovery. When paired with prgmatic graphics and abstract fluid animations, our narrative illustrates the effortless functionality and felt impact of Radix’s laregly invisible system software.